Crayons have one of the most recognized scents. The odor is a result of stearic acid, a derivative of beef fat.

Coloring is a favorite pastime for children and many adults. Studies show it helps children develop cognitively and ...

A growing culture of Crayola collectors partly inspired this colorful comeback. One TikTok user famously protested Dadelion’s discontinuation by showcasing her shrine of anythin ...

Earlier this year, we shared the news that Crayola is bringing back some of its most popular retired colors. You can get the ...

Happy National Crayon Day! This creative holiday is celebrated annually on March 31, and as you might expect, it’s a tribute ...

"As a first in the history of Crayola, we could not be more excited to bring back this beloved limited edition color collection that will give kids even more opportunities to colorfully put their ...

Crayola has announced the return of eight of its retired crayons to revive nostalgia while encouraging creativity ...

In celebration of International Colour Day, Crayola—the iconic brand synonymous with color and creativity—invites kids of all ...

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission ...

Eight retired colors — including raw umber and blizzard blue — are back for the Crayola Experience Million Crayon Giveaway, which starts later this month. Participants can choose to include ...