It’s the Coca-Cola Freestyle machine, a fountain drink dispenser that allows customers to customize their favorite Coca-Cola drinks like never before. Introduced in 2009, the Coca-Cola Freestyle ...

The dispenser takes a cue from Coca-Cola's (KO) Freestyle machine, which lets people mix beverages from a variety of sodas and juices. In the case of the condiments, customers choose from four ...

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

Coca-Cola believes the service will be a hit with people who routinely buy drinks at outdoor vending machines, and has attained the initial target of having 100,000 subscribers by the end of the year.

Coca-Cola is transforming its vending machines from simple dispensers of cans and bottles into the forerunners of an Internet-of-Things (IoT)-inspired marketing revolution. "When you think about ...