Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

You didn’t think AI ads were going to end at those uncanny valley Coca-Cola polar bear commercials, did you? No, that’s just ...

Recent high-profile marketing failures that made use of generative AI show that consumers are rejecting so-called AI slop. That’s because brands have got GenAI and creativity all wrong says Paul Maker ...