Food Dive3d
Coke rolls out an ice cream truck to boost new orange cream flavor
The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...
Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...
Neither Microsoft nor Coca-Cola: the best Super Bowl ad ever was a work of art by the world’s most valuable brand
We’ve seen some unforgettable Super Bowl ads over the years but Ridley Scott’s iconic commercial was a gamechanger.
‘Team Pepsi’: Rumors of Coca-Cola calling ICE on their workers ignites Latino boycott
A 2025 Coke boycott was launched across Latino communities over rumors that Coca-Cola called ICE on its employees and fired ...
Marketing Dive7d
Campaign Trail: Coca-Cola travels across decades to tell a family story
Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...
Got Coke? Struggling Cola king bets milk business will ‘rain money’
Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...
Coca-Cola 'Won Overall Share' From Pepsi: Analyst Says 'Never Seen Fundamentals This Good,' Amid Strong 2025 Outlook
Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...
Fortune India1d
Reliance's Campa Cola IPL blitz reignites cola wars, challenging Coca-Cola and Pepsi
According to Nuvama Institutional Equities, this aggressive move underscores Campa’s intent to scale up rapidly and expand ...