Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

New Delhi: Santosh Shukla, President and CEO of World Book of Records (WBR), has issued a strong cautionary statement regarding the unauthorized use of the organization's brand name, logo and ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

The Utah Hockey Club filed a trademark extension for the name Mammoth. A Deseret News poll found Utahns favor the name ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

CoreLogic today announced its global rebrand to Cotality, marking the company's progression to a leader in property ...

Five years after the pandemic, the world has settled into its new normal. But ‘normal’ itself is changing faster than ...

Meghan Markle previously revealed that her new lifestyle brand will be called As Ever after ditching the American Riviera ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...