The visual identity for the UK’s first online chronic pain clinic has been created by London-based agency That Thing Founded by a group of pain specialists and using a new treatment model that ...

Discover how to craft a compelling brand story that resonates with your audience. Learn key strategies to create an ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...

With 65% of people being visual learners, it’s clear that the way you present your brand visually makes all the difference.  ...