A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...

We’d hear whispered reports of high net worth clients becoming repelled by brands gifting‭, ‬and paying‭, ‬influencers to promote high‭ ‬value products‭. ‬Likewise‭, ‬over ...

What technology or consumer product wouldn’t love to have interoperability with arguably the greatest technology brand the world has ever known?

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Knies has signed a contract with sportswear brand Adidas as an ambassador for the company's 'Adidas Canada'. Knies, 22, is ...

Real life examples of skylights in kitchen extensions to bring brightness to light-starved spaces in the best way possible ...

Guests gathered in a Tribeca apartment to toast Rouje’s latest collab.

It is the latest beauty brand to bring a Gen X icon into its advertising, with the 68-year-old highlighting the lengthening ...

The Utah Hockey Club filed a trademark extension for the name Mammoth. A Deseret News poll found Utahns favor the name ...