You may be given the task of making an investment to get your company's brand architecture strategy right. However, brand architecture is a very broad term, and different companies have different ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

Whenever I talk with a marketer about brand architecture, one of the fundamental concepts always at play is brand elasticity. To marketers who are unfamiliar with the term, I share the following ...

Brand architecture can be understood as the organizing structure of a brand portfolio, which explains the nature and strategic relationships of a company's brands (Abraham & Taylor, 2011; Dooley & ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, reveals a revamped brand identity and architecture to offer ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling ...

Khushi Advertising has undergone a brand transformation, introducing a refreshed brand identity and architecture. With a new ...

The identity architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Categories are based on strategic ...