Change in packaging design is fraught with danger. Sometimes a new design is needed to inject some life into a brand that's losing its edge or to help a product stand out on the shelf amid new ...

This new decanter, according to the artist, was not only inspired by kicks, but also by the geometric design of 1800's bottles and the natural shape of agave plants. "The decanter itself began ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science.