As advertisers increasingly shift their budgets towards digital platforms, traditional strongholds are under mounting ...

Zomato has laid off 600 customer support associates while automating its customer service with AI platform 'Nugget'. The layoffs, affecting employees ...

As quick commerce players look to expand into tier-2 and tier-3 cities, they will have to burn money to add feet on the ...

Pioneer Legal has advised ETML (ET Medialabs Private Limited) on its acquisition by the McKinsey Group. The Firm advised ETML ...

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The campaign will be amplified across various touchpoints like print, outdoor, OTT platforms like Hotstar, Zee5, and MX ...

It’s been like blooming spring. Exports have shot up, new states are cashing in. The pandemic proved to be a turning point, as apps began to play a role too.

The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with ...

Eicher Trucks and Buses Bangladesh has launched a Ramadan-themed advertisement in collaboration with Grapes Worldwide and The Titus Upputuru Company. The film, titled ‘Iftaari’ (Breaking the Fast), ...

With India in the throes of the IPL, Zepto has started featuring ads for Parimatch - an illegal betting site - on its ...

Set against the backdrop of Hyderabad, the ad film tells the touching story of Ibrahim and Taufiq Chacha, a beloved cook ...

Blinkit and Zepto have also expanded their presence ... The cost difference comes from the ad / marketing spend that a young ...