Despite McDonald's massive promotional efforts, the Arch Deluxe remains as one of it's most notable marketing missteps in history.

The fast-food giant is releasing a Minecraft Movie Meal, featuring a new Nether Flame Sauce and collectibles, along with a ...

The National Agency for Food and Drug Administration and Control (NAFDAC), in collaboration with the producers of Big Bull brand of rice, has raided several ...

To celebrate 50 years in the UK last year, McDonald’s revealed its top three, best-selling menu items from 1974 that have ...

As “value-seeking” behaviour lingers longer than anticipated, General Mills is investing behind marketing and innovation to return to growth.

Unilever has agreed to sell The Vegetarian Butcher to JBS-owned Vivera for an undisclosed price. The Hellmann’s and Magnum ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Edible Brands, parent of Edible Arrangements, launches an e-commerce hub for hemp-derived drinks and gummies, with retail to ...

Harsh Goenka criticized misleading marketing practices of FMCG brands, claiming their products are healthy. A video revealed ...

McDonald’s is bringing the world of Minecraft to its menu with a new meal that drops on April 1. Customers can choose a Big Mac or 10-piece McNuggets and get an exclusive collectible that unlocks ...

Not all fast food was created equal, and we happen to think Southern fast-food restaurants have a leg up on the rest of the ...

What started as a newsletter service has since evolved into an all-purpose go-to platform for media start-ups and established ...