The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Since the Washington, D.C. NFL team changed its name to the Commanders in 2020, some fans have wanted to see the return of ...

The final three names for the Utah Hockey Club’s future name have once again changed within 24 hours of being released. Utah ...

Washington Commanders controlling owner Josh Harris said Monday the team name is not changing. Harris said the name is here ...

Washington Commanders team owner Josh Harris made it clear on Monday the team name is here to stay and that the fans are ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

At just five months old, Agnes McDermott is already at a crossroads in her young life. Her mother, Mady, is a Kansas City ...

With Walmart's latest brand refresh — the first major change in 17 years — the company is harkening back to the styling of its founder Sam Walton. The company said its new logo draws retro ...

Dismiss those calling it a move solely for the future of the franchise, because Luka Doncic + LeBron James adds up to a pair ...

The McDonald’s logo appeared on material heralding contributions ... But it’s still uncertain what the future will hold for a company that once touted itself to be a fast-food leader and ...

Following a nearly two-year rebranding process, Washington landed on Commanders ahead of the 2022 season. The name wasn’t a ...