Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

In-person corporate events are back, and they’re bigger and bolder than ever. It’s less of a trend and more of a pendulum swing. After years of going all-in on our digital world, people are seeking ...

The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

Games Magazine Brasil, the leading B2B news portal in the country, with global reach, was nominated in the Best B2B Media category at the BiS Awards 2025, an event that recognizes the best highlights ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

A strong B2B content marketing strategy is a proven approach for building trust, engaging key decision-makers, and driving measurable results. Whether you’re looking to tell your brand story ...

Business-to-business (B2B) is one of the most dynamic spaces in all of marketing. Here we provide deep insights about all of the trends shaping a sector that is transforming daily before our eyes.