B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both B2B Marketing’s Propolis community members and Inflexion Group clients. The ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs ... or host organization’s magazine, blog, newsletters and pre-event ...

B2B marketing is evolving rapidly in today's digital age - the rulebook that previously worked for the industry is being replaced by newer technologies and shifting consumer preferences.