Austin, Texas is caught between two identities: the offbeat home of live music and the new rival to Silicon Valley. How did ...

SXSW will be two days shorter and not feature a dedicated music weekend. The festival brings in thousands of people and ...

The festival brings thousands of visitors to the heart of Georgetown, and while some local businesses thrive during the event ...

After false reports that music is leaving SXSW in 2026, organizers of the Austin-based festival reassure attendees that the party is far from over.

Brian Hobbs, SXSW’s director of music festival programming, has since said the changes will expand the musical offerings, not scale them back. But it’s hard not to see this as the latest setback for ...

Reports of SXSW ’s demise have been greatly exaggerated. Despite headlines circulating online on Monday suggesting that the ...

SXSW is shortening its festival next year by two days. All three tracks will also run concurrently over seven days. SXSW says ...

SXSW 2025 delivers a star-studded lineup, featuring red carpet premieres and gala events celebrating cinematic figures and up ...

Ads bearing the unmistakable stamp of Chappell Roan have appeared across the city. Brace for a possible pop princess invasion ...

Rodeo activities, boozy brunch-inspired festivities, and live entertainment make it easy to stay entertained in the days ...

The Drum was on the ground at South by Southwest again this year, finding out what the future holds for marketing, media and ...