It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird ...

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands catering to myriad ...

Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth and vitality, offering scents that channel holistic wellness.

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

In an effort to experiment more with fragrances, a friend of mine recommended Yves Saint Laurent Black Opium to me, and it immediately became my favourite women’s perfume. While I still love the ...

When it comes to recipes, I have a few nonnegotiables: simple, healthy and delicious! These creations are terrific for when you’re craving a quick breakfast or scrumptious afternoon snack: my ...

One of the biggest fragrance trends of the year has come in the form of a new wave of gourmand scents—foodie fragrances with unexpected notes like cherry, basil, and honey. Of course ...

To that end, the Oki Sato-led Japanese studio Nendo has teamed up with Paris fashion house Kenzo to create the look – and logo – of the esteemed brand’s new unisex fragrance. A dark purple glass ...

I’ve just found my new go-to fragrance and it’s making me feel seriously nostalgic. Launched in 2025, Rabanne FAME Couture is the new limited edition fragrance from Rabbane, and while it might ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

Take T’s quiz to figure out your perfume personality, with tips and fragrance recommendations from the experts. By Katherine Bernard Katherine Bernard is a journalist and screenwriter whose ...