The proliferation of dark patterns on Zepto, Swiggy Instamart and Blinkit have set off several concerns among consumer groups ...

A woman in Gurgaon claimed that quick commerce app Blinkit's 10-minute ambulance service saved her grandfather's life.

And that line sealed the illusory effect. After the past year, Zomato-owned Blinkit finds itself on its own Penrose step. The company seemed to have found vindication and denied the naysayers with ...