In a sea of new makeup launches, Merit’s lip liner holds its own.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

Making a killer first impression in a job interview is crucial to landing that dream job, and makeup can be your secret ...

Whether you’ve spotted a lipstick stain or spilled some foundation, don’t fret. We consulted makeup pros about the best ways ...

AI lipstick application device blends precision robotics and computer vision to simplify personal grooming for individuals ...

Struggling with your makeup routine? Applying products in the wrong order could be ruining your look! From primer to setting spray, here’s the correct step-by-step order to apply makeup for a flawless ...

Your summer glow starts here! Keep dryness away with simple skincare steps that leave your skin soft, healthy, and sun-kissed ...

Meghan Markle looked stunning on her brand new series 'With Love, Meghan' which launched just days ago on Netflix. Saffron Hughes has shared seven ways on how you can recreate the her radiant glow.

Just like we might make tweaks to our hair care and skin care routines as we age, our makeup routine likely needs some ...