In a sea of new makeup launches, Merit’s lip liner holds its own.

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Making a killer first impression in a job interview is crucial to landing that dream job, and makeup can be your secret ...

Whether you’ve spotted a lipstick stain or spilled some foundation, don’t fret. We consulted makeup pros about the best ways ...

AI lipstick application device blends precision robotics and computer vision to simplify personal grooming for individuals ...

Struggling with your makeup routine? Applying products in the wrong order could be ruining your look! From primer to setting spray, here’s the correct step-by-step order to apply makeup for a flawless ...

Just like we might make tweaks to our hair care and skin care routines as we age, our makeup routine likely needs some ...

Benny Blanco hilariously attempted to put makeup on his fiancée and Rare Beauty founder Selena Gomez in a video shared on ...

Is makeup political? A debate is playing out on social media over beauty and what it might say about someone’s personal ...