In a sea of new makeup launches, Merit’s lip liner holds its own.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Making a killer first impression in a job interview is crucial to landing that dream job, and makeup can be your secret ...

AI lipstick application device blends precision robotics and computer vision to simplify personal grooming for individuals ...

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

Your summer glow starts here! Keep dryness away with simple skincare steps that leave your skin soft, healthy, and sun-kissed ...

Is makeup political? A debate is playing out on social media over beauty and what it might say about someone’s personal ...

Hermès Beauty creative director Gregoris Pyrpylis discusses the innovation of the new lipstick: Rouge Brillant Silky.

Applying selective dewy highlights is one daily habit that can help your face look younger. However, there are no magic ...

The field hockey player also clapped back at haters, stating, “Please stop sending me DMs that you want to fix my eyebrows.” ...