In a sea of new makeup launches, Merit’s lip liner holds its own.

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Making a killer first impression in a job interview is crucial to landing that dream job, and makeup can be your secret ...

AI lipstick application device blends precision robotics and computer vision to simplify personal grooming for individuals ...

Is makeup political? A debate is playing out on social media over beauty and what it might say about someone’s personal ...

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

Applying selective dewy highlights is one daily habit that can help your face look younger. However, there are no magic ...

Hermès Beauty creative director Gregoris Pyrpylis discusses the innovation of the new lipstick: Rouge Brillant Silky.

The field hockey player also clapped back at haters, stating, “Please stop sending me DMs that you want to fix my eyebrows.” ...