In a sea of new makeup launches, Merit’s lip liner holds its own.

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

Feeling tired or low on energy? A swipe of the right lip color can make you look more awake and refreshed. Bright shades like ...

Making a killer first impression in a job interview is crucial to landing that dream job, and makeup can be your secret ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

AI lipstick application device blends precision robotics and computer vision to simplify personal grooming for individuals ...

Is makeup political? A debate is playing out on social media over beauty and what it might say about someone’s personal ...

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

Hermès Beauty creative director Gregoris Pyrpylis discusses the innovation of the new lipstick: Rouge Brillant Silky.

Applying selective dewy highlights is one daily habit that can help your face look younger. However, there are no magic ...