A closer look at three new Apple TV+ shows worth checking out from the streamer's April release slate, including the French ...

Apple TV+ loses $1B annually but drives Apple hardware sales & cultural impact. See how strategic streaming keeps benefitting ...

You just got three months of free Apple TV+, so what should you watch first? Here are some places to start, from Ted Lasso to ...

On the TV side though, while there may be some budget cuts happening, generally Apple has seemed content stomaching its losses from TV+ as it builds up the service. It’s entirely normal for ...

By The New York Times Apple TV+ announced on Friday that the Emmy-winning comedy will return for a fourth season. Jason Sudeikis will be back to reprise the title role. By Jeremy Egner Since ...

According to one of the sources, Apple TV+ has typically spent over $5 billion annually on content since 2019, when Apple TV+ debuted. Last year, though, Apple CEO Tim Cook reportedly cut the ...

Apple TV+, according to The Information on Thursday — providing a rare glimpse into the tech giant’s content operation. The company, led by CEO Tim Cook, is typically reticent about sharing ...

Despite these successes, Apple TV+ has yet to turn a profit, highlighting the challenge of sustaining a platform built on prestige content rather than mass-market appeal. As competition in the ...

At this point Apple TV+ is the only streaming platform that is synonymous with good sci-fi. I’ll keep paying for it over any other streaming service as long as they keep producing shows like ...

I have been really digging Apple TV+ content of late. As I see it, the streamer won the battle for best sci-fi shows – with Silo and Severance ruling the last couple of years. Now it's got its ...

Exclusive: Seth Rogen, Catherine O'Hara, and Ike Barinholtz discuss how Apple TV+ comedy The Studio depicts an ever-changing ...