Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

The company is initially launching apps on Android, iOS, and the web with dreams of someday creating an e-reader of its own.

The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative. Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.

Indie bookstore backer Bookshop.org launched an e-book platform on Tuesday, making it easier for readers to buy e-books without padding Jeff Bezos'

According to recent data from research firm IBISWorld, Amazon controls over 80 percent of all online (e)book sales. The retail giant also owns the highly popular

"Everything Amazon can do, we want to do as well or better," says CEO Andy Hunter on boosting indie sales digitally

When we first reported on Bookshop, the online retailer was adamant about dismantling Amazon’s stranglehold on the book market and, in turn, directing money from digital sales to independent bookstores.