In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

The Award Recognizes Shirofune Founder and CEO Mitsunaga Kikuchi as the Marketing Solutions Provider Innovator of the Year EL ...

OU Daily elected Anusha Fathepure as fall-spring editor-in-chief, Tristen Lewis as fall-spring marketing manager and DiLani ...

The marketing world keeps changing, but one thing that hasn’t gone out of style is the need to grab attention. You know the drill – your eyes wander during your morning commute, and there it is. A ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...