In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

The marketing world keeps changing, but one thing that hasn’t gone out of style is the need to grab attention. You know the drill – your eyes wander during your morning commute, and there it is. A ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

OU Daily elected Anusha Fathepure as fall-spring editor-in-chief, Tristen Lewis as fall-spring marketing manager and DiLani ...

The full-service advertising agency bought Kansas City-based Outrider, formerly known as Liquid 9, according to a release.

Generally, the new Marketing Rule has caused considerable confusion for registered investment advisers since its adoption in ...