Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck
The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...
Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
The Latest: China retaliates against Trump with tariffs of their own
China countered President Donald Trump’sacross-the-board tariffs on Chinese products with tariffs on select U.S. imports. It will also launch an antitrust investigation into Google and other trade ...
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Carlton & United Breweries Danny Celoni steps down as chief executive officer
The chief executive officer of one of Australia’s largest brewers is leaving the business in the wake of public backlash over ...