Rift Apart and Bioshock Infinite both took good advantage of it to open their stories up to new possibilities, for example, ...

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

The caption of this article is borrowed from the 1992 campaign slogan of former US President Bill Clinton who until then was relatively unknown nationally. His ...

The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali. The ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...

During a time of ongoing economic pressures and consumer volatility, Omnicom Media Group agency OMD Worldwide is here to ...

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

Ilze Ramolina, BETBY’s Head of Legal, takes a closer look at the importance of Brazil’s newly regulated market while also ...