Always one to go big with marketing, Kim’s latest stunt is all about her brand's new drop. The massive display features her in a blue bikini from SKIMS’ latest collection, which launches this ...

Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square. The ...

Booty was in the eye of more than the beholder in City when a super-sized blow-up version of Kim Kardashian was unveiled in ...

The installation features Kardashian in a blue Skims swim top and bottom. The balloon is elevated on a sleek 4-foot blue deck and wrapped in the brand's signature logo, making it impossible to miss ...

A gigantic 60-foot balloon of Kim Kardashian in a bikini is now in the middle of Times Square. Kardashian shot the swimwear campaign for SKIMS in the Bahamas while wearing the same blue bikini. Now, ...