We look at the brand activations and marketing campaigns at Maha Kumbh Mela 2025, showcasing how companies are engaging ...

With over 18 years of experience, Gopalia has worked with both agencies and brands. In his last role with Viacom18, he led ...

This marks Wondrlab’s seventh acquisition and second in technology, giving BigStep access to its network and a gateway to ...

Previously in December, journalism organisation RSF had urged Apple to remove its new generative AI feature following a ...

Mark Zuckerberg, CEO of Meta, has been accused of deliberately using copyrighted material from pirated books to train ...

Industry professionals reflect on the sometimes quirky, other times life-changing, and unapologetically bold lessons they’ve ...

The ad sees Viswanathan Anand and Gukesh Dommaraju flexing their career achievements, learning new Gen Z lingo and throwing shade at each other.

Companies like Hindustan Unilever, ITC, Parle Products, and Adani Wilmar are introducing packs tailored to quick commerce platforms, a move executives say will gain traction as the segment grows.

The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched audience scenarios.

Social Samosa’s podcast, ‘The Quick Call’ dives into the latest updates of the Advertising, Marketing and Media world. In ...

A new analysis has uncovered a network of over 200 properties that include mostly AI-generated, ad-supported 'AI slop' sites.

The new tools help job seekers match their skills to job listings and provide personalised advice, while a recruitment AI ...