Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon ...

Sahil Trehan explores how India’s independent retailers can win in a digital-first world by leaning into hyperlocal strengths ...

Brands continue to invest heavily in the IPL, not just for reach but for cultural relevance, credibility, and high-intent ...

We decode how the rapid integration of AI into workplaces and daily life is displacing human jobs, amplifying bias, ...

The report reveals that fan loyalty continues to center around iconic players and legacy teams, with newer franchises and ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

Rutu Mody Kamdar unpacks how brands are tapping into AI-generated visuals like Ghibli, Pixar, and Wes Anderson trends to stay ...

The economic might of the IPL serves as a fascinating case study of the interplay between media rights values, massive ...

The company is building AI agents for Acrobat, Adobe Express, Photoshop, and Premiere Pro, that can suggest ways to edit ...

Women are everywhere in Indian ads today but are they really in charge or just playing a part? Are their stories truly ...

Anuja Trivedi of Shemaroo Entertainment reflects on her cross-industry journey, sharing key career milestones, inclusive ...

While sponsored lenses have long been part of the Snapchat's ad offerings, this new format leverages Snap’s proprietary ...