While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Chili’s Grill & Bar is paying homage to a TV show popular among millennials with the April 7 opening of a Scranton, Pennsylvania, location based on “The Office,” according to a press release. The ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...