Lauren Wetzel is on a mission to rewire the adtech ecosystem, challenge privacy-washing and arm marketers with tools to ...

Google has teamed up with Pokémon to launch a minigame on the search giant's mobile web browser. To play the game, Google ...

To commemorate Singapore's 60th year of independence, the Infocomm Media Development Authority (IMDA) is collaborating with ...

Happy Friday, MARKETING-INTERACTIVE readers, and welcome back to our weekly roundup. This week, US tariffs took the spotlight ...

Dutch filmmaker Joris Noordenbos has called out fellow Serbian filmmaker David Blagojevic for allegedly copying his KFC ad.

We’re proud to return as the sole platinum sponsor for the fourth year in a row. We hope to see more B2B and B2C brands ...

Despite its importance, digital transformation continues to be a challenge for many businesses. The growing complexity of ...

GroupM agency EssenceMediacom Australia has appointed Maddison Keogh (pictured) as APAC client managing partner for Uber. She ...

Journalist at Marketing-Interactive ...

Global brand creative and digital transformation company VML has promoted Jeff Geheb (pictured) to chief executive officer of ...

For many businesses, successful digital transformation remains elusive - a cause not helped by today's ever-increasing number ...

We are seeing a shift towards omni-channel integration, enabling brands to seamlessly connect OOH with other advertising ...