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CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that ...
If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.
LLMS.txt isn’t like robots.txt at all. It’s more like a curated sitemap.xml that includes only the very best content designed ...
We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search ...
AI tools like ChatGPT are growing, but Google still dominates. YouTube is a top destination and more clicks stay within ...
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.
Search Engine Land » SEO » James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance Share Relevance should be the most important link metric that SEOs care ...
As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025.
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...