As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

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Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get ...

Restricting the flight of golf balls, referred to as a “rollback,” has been pushed by rulemaking bodies like the U.S. Golf Association to rein in sluggers whose drives can no longer be contained by ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Solo Stove has hired Dentsu’s Carat as its media agency of record as it shifts to focus solely on performance under a new chief marketing officer, Ad Age has learned.