Sydney Sweeney’s new ads for clothing retailer American Eagle, which play off the words “genes” and “jeans,” have left some social media users convinced it’s promoting white supremacy.

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered around the tagline “Sydney Sweeney has great jeans" — and people have a lot to say about the slogan's messaging.