Trump Media (NASDAQ: DJT) stock is climbing higher in Wednesday's trading despite sell-offs for the broader market. The company's share price was up 7.4% as of 3:15 p.m. ET even though the S&P 500 index was down 0.

Trump Media and Technology Group (DJT), the parent company of Truth Social, is diving into the crypto world with the launch of Truth.Fi, a

The president’s company will launch a fintech and investment platform called Truth.Fi to invest in ETFs and crypto.

Key Takeaways Shares of Trump Media and Technology Group jumped Wednesday after announcing a new financial services product.The company said it will launch a platform called Truth.Fi and also invest $250 million of its roughly $700 million in assets.