Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to ...

Starbucks has plans to return to its roots as a community coffeehouse. Earlier this year, the coffee chain announced a wave ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and reintroduced free refills on brewed coffee for all of its guests while they are in ...

McDonald’s is the world’s most valuable restaurant brand, dethroning Starbucks for the first time in a decade.

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

Starbucks took a shot in the dark with their new policy, and it’s bean working. The coffee giant has been making moves to ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...