LEGO is looking to widen its appeal and stay “super relevant” in the digital age by making its own video games and adding collaborations that would target the older end of the kids’ market.

Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

We’ve all heard of Millennials and Gen Z. But have you come across kidults yet? For those not in the know, the term refers to adults who have a strong interest in toys, games, and entertainment that ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

This article delves into the profiles of overseas Chinese, their financial aspirations, and the implications for marketers seeking to engage this audience effectively. The overseas Chinese consumer ...

Yumoş, Tukey’s iconic fabric softener brand since the 80s lost its resonance and changed its brand strategy in 2020. Based on the target audience needs from the category, Yumoş turned itself into a ...

The world’s best companies and campaigns for media, according to the WARC Media 100. This year’s Media 100 rankings underlined the power of distinctive assets to create a recognizable ‘through line’ ...

Dutchie, a dairy product brand, improved its yoghurt sales amongst Gen Z consumers in Thailand by focusing on how yoghurt improves gut health and complements the absorption of trending functional ...

For people to defend Jews, they first need to realize Jews need defending. The FCAS campaign objective was to spread awareness of antisemitism, beyond the Jewish community, and gain support from ...

Nosotras Women Connecting, an NGO promoting women's rights in Costa Rica, convinced congressmembers to pass a menstrual justice bill using public media and PR stunts, social media, and a WhatsApp ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...