Mouth fresheners led ad volumes at 12.78%, while Parle Biscuits topped advertisers with an 8.15% share during the first 70 ...

This edition explores the challenges women continue to face in advertising and marketing, from negotiating likability and ...

Thirdbase blends design, wit, and cultural discourse to spark conversations around intimacy. With in-house creativity, it is ...

The second in the series is tgthr. Fresh off a Cannes Glass win last year for its Harpic Loocator campaign, tgthr. returns to ...

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

Varun Khiatani of Talented explores how Google I/O 2025 signals a cultural shift in AI’s role within the creative industries ...

From quirky copy to nostalgic nods, brands lit up social media to celebrate RCB’s historic IPL win after 17 long years. This ...

Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri’ installation created a sensory experience blending innovation, and sound through ...

The new ad unit features a split design, one section of the ad displays a static brand image, while the other allows users to ...

As part of the upgrade, ChatGPT can now connect to Dropbox, Google Drive, Box, OneDrive, and SharePoint. This allows users to ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.