CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

Chili’s Grill & Bar is paying homage to a TV show popular among millennials with the April 7 opening of a Scranton, Pennsylvania, location based on “The Office,” according to a press release. The ...

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...