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CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.

A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.

I previewed GPT-5 before the launch and pretty much everything that we expected was announced. Below, I will talk about what ...

For example, months before a product launch, planning teams will begin running forecasts, prepare dummy SKUs (a placeholder for the actual product SKUs) and work with purchasing teams to convert ...

If you're prepping for a product launch, follow these seven tips to improve your chances of making sales right out of the gate. 1. Know Your Audience You need to know who you're selling to.

A product launch can generate new partnerships or business relationships. If your company is a startup, a successful product launch can lead to larger companies making offers to acquire your company.

Being open to adjustments during your product launch should be a part of your strategy. Use your consumers’ feedback; ultimately, they are the ones that will make your product a success.

Download the best product launch templates for monday.com, ClickUp, Wrike, Notion, Excel, Google Sheets, and more.