Before launching Murder Inc. in New York City in 1998, Gotti worked as an A&R at Def Jam, where he helped bring DMX, Jay-Z and Ja Rule to the label. Under the moniker DJ Irv, he produced the song “Can I Live” from Jay-Z’s 1996 debut, Reasonable Doubt.

Irv Gotti, the famed hip-hop music executive from New York City, has died at the age of 54. His three children shared a message on his social media, writing, "It is with heavy hearts that we announce the passing of our beloved father,

Irv Gotti, a music mogul who founded Murder Inc. Records and was behind major hip-hop and R&B artists such as Ashanti and Ja Rule, has died. He was 54.