As Vistara transitions to Air India, the aircraft won't appear in Air ... Unlike the overnight branding change to the new logo which happens in most rebranding exercises, Air India has been ...
It's still way too early to tell whether it was the right decision to nix the Vistara brand, but Air India clearly has its work cut out for itself as the brand name also comes with a lot of baggage.
The Competition Commission of India (CCI) has approved the proposed merger of Air India and Vistara, as well as the acquisition of a stake in the combined company by Singapore Airlines, subject to ...
and the 'Air India Sans' font was introduced, with the new logo being a mix of old and new. The tail sports a mixture of the golden window edge, iconic red, and purple from Vistara, with red ...
Consequent to the merger of Vistara and Air India, Singapore Airlines, which held a 49 per ecnt share in Vistara, becomes a 25.1 per cent shareholder in the resultant Air India group SIA will ...
February 20 marked the 100th day since Vistara merged with Air India. This led to India being left with just one full-service carrier and the Tata Group consolidating its aviation presence.
Tata group owns a 51 per cent stake in Vistara while Singapore Airlines owns the remaining 49 per cent. Singapore Airlines will also invest ₹2,058.5 crores in Air India giving it a 25.1 per cent ...
Brands are business assets and need to be viewed from the lens of business metrics, but that is not all that they are. They connect with us in deeper, more subterranean ways. Air India is ...
Singapore's flagship carrier announced a plan to merge the decade-old Vistara and Tata-owned Air India in November 2022, in a bid to create a dominant full-service airline in the domestic and ...
Singapore Airlines on Thursday said it is in confidential discussions with Tatas for a possible merger of Vistara and Air India.Tatas has 51 per cent stake in Vistara and the rest is with ...