Whether you like football or not, these ads are worth watching Super Bowl LIV for Sophie Dodd is a writer for PEOPLE. She previously worked as an editorial assistant at PEOPLE from 2018 to 2022.

In 2020, tech giants Amazon and Google made history by each shelling out a staggering $16.8 million for a 90-second commercial slot. Given the Super Bowl's massive viewership, it's hardly ...

It is more like a national holiday than a sporting event — one that involves watching, evaluating and discussing television commercials. This tradition has turned the Super Bowl into the ...

Celebrities have dominated the Super Bowl ad breaks in recent years ... that climbed to nearly 70% in 2020 and that proportion has remained the same ever since, according to data from ad-tracking ...

A 2020 Statista survey found that 71% of Super Bowl viewers enjoy watching the commercials for entertainment. Not only will millions of viewers tune in, but the entertainment factor leads to news ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

With well over a hundred million people watching the Super Bowl each year, companies have tried to bring their A-game for commercials throughout the last few decades. Many of those ads have ...