Chief Marketing Officer, Brand at Zomato, spills the beans on how they brew viral posts. Zomato with 1.4 million followers on Twitter (in just one handle), has been leading the social media game ...

With everyone from Prime Minister Modi to cricketer Sachin Tendulkar being part of the viral Ghibli AI trend with their ...

Sahibjeet Singh Sawhney, Marketing Head at Zomato, was awarded The CMO Experiential Marketing Award at the Laqshya Pitch Best ...

The campaign features four films, reimagining the "Ek Do Teen" song, stopping at "Dus" to emphasise the speed of delivery ...

However, rebranding today extends far beyond a refreshed logo or a new name; it has evolved into a narrative driven process, deeply integrated with digital storytelling and influencer marketing.