Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...
Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...
Adam received his master's in economics from The New School for Social Research and his Ph.D. from ... Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing ...
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...
A new study from consumer research platform ... business without overreliance on social media, says there’s a better way to use social media tools for marketing. His recent book, The Obvious ...
Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...
Social media marketing can be highly effective in attracting audiences ... To understand your audience, stay informed by reading industry news and participating in discussions about topics that ...