Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

And more than a quarter—27.4%—plan to use them more ... says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...