Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Elon Musk's AI company, xAI, has acquired the social media platform X (formerly Twitter) for $33 billion. The acquisition aims to merge X's vast data resources with xAI's advanced AI models, ...