With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Metricool, one of the most important social media analytics tools, has published its annual report highlighting the best ...

Plus, in a time when an increasing number of users access social media and other content through smartphones, it is recommended that best practices are followed when creating content for social media.

Some health and wellness influencers have medical training, but many do not. Before taking health tips from someone on social ...

A key first step in creating your social media strategy is deciding on the best channels to use to reach your audience. As you decide which social networks to use, you will also need to define your ...

Marketers use these digital files for e-books, whitepapers, infographics, social media ... supports better marketing workflows. What's the best way to manage your marketing materials? Here are five ...

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In an increasingly competitive telehealth weight loss market, thoughtful and transparent branding is critical.

All social media content is considered an official communication, and therefore a federal record. A complete social media federal record must have content, context and structure, along with ...