According to a recent study by John D. Dimoff, Ph.D., Assistant Professor of Graduate Psychology at Chatham University, people’s perceptions of their social circles’ vaccination behaviors predicted ...

Social psychologists study how social influence, perception, and interaction shape both individual and group behavior. Our ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution ...

People's social connections play a critical role in determining whether they adopt preventative health measures that could ...

The Social Influence of Salt Salt is a necessity of human life, and many people are addicted to using more of it than they need. Its sources are surprisingly limited, a fact that has shaped ...

Latané and Darley attributed the bystander effect to two factors: diffusion of responsibility and social influence. The perceived diffusion of responsibility means that the more onlookers there ...

32%) and visit brand pages on Facebook (43% vs. 30%). In addition, moms are more likely than other women to believe they can influence companies by voicing opinions on social networks (63% vs. 56%).

Studying epidemics can help us plan for the future and identify better ways of dealing with them. Now, in a new study ...

The study, published in the International Journal of Bank Marketing, aims to analyze the influence of social media on investors’ behaviour towards cryptocurrencies. The research done by Kyoung ...

Discover how chroming, a dangerous inhalant trend, resurges among teens through social media influence, risking serious ...

ISLAMABAD: With the growing influence of social and digital media, wedding traditions in the country have undergone a significant transformation. Once a simple celebration, weddings have now ...