Despite being a late player to the game, TikTok Shop has quickly amassed shoppers.The U.S. operation of TikTok Shop launched in 2023, and has attracted 47 million shoppers to the platform, who spend ...

To claw back their relevancy, online marketplaces are dropping the Amazon or Temu playbook and, instead, looking to copy social media. Companies ... doubled down in 2022 on shopping, the image ...

First off, TikTok’s looking to expand its Smart+ catalog ads by expanding them to website and app promotions within a single campaign. Smart+, which TikTok launched last year, i ...