(Bloomberg) — Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss ...
In early 2024, the brand had raised prices on some precious metal models by around 4% in the UK. When Bloomberg reached out to a Rolex spokesperson in Geneva to comment on the specific details of ...
As of January 1, Rolex have hiked up its prices ... bezel variant that released in Watches & Wonders Geneva last year, have marked up their prices $100 USD more (around a 0.9% increase on average).